I am very grateful to be surrounded by so many creative women who I look up to and that inspire me on a daily basis. I know women who’ve created their own magazines, tattoo for a living, and create magical and healing herbal products from plants they grow themselves. Sometimes, I get lucky enough to collaborate with them.
Recently, I worked with my good friend, Lindsay, from Hunter Moon Herbs, in collaboration with Leta, artist behind Leta Lou Tattoo, and bass and guitar player and vocalist for Pushin it 2 the Limit, and Retreevers. Lindsay was changing her branding to fit her changing lifestyle and new herbal products and required a whole new logo and labels. She employed Leta to create her logo as she was already a fan of her work and line style. Leta helped bring Lindsay's logo idea to life, blending a full moon, deer, and one of Lindsay's favorite plants, thistles.
After the logo was finished, it was brought to me to digitize, color, and apply to labels. Taking a cue from the brand name, the moon was colored as the Hunter Moon, a full moon taking place in October, that tends to be shades of red, orange, and yellow. The rest of the logo was kept blank to let the linework shine, and let the craft paper labels come through to color the deer. Handwritten text and the red-orange gradient, carried through the design of the labels applying to everything from tincture bottles, to lip balm, and tea bags.
Very soon after all the new branding was applied to it's designated packages, Hunter Moon Herbs had its first product launch at Go West Craft Fest. Saturday, April 25th, 100 artists and vendors occupied the grounds of West Philadelphia's Woodlands, for the craft festival. Lindsay asked me to help her vend behind the table, and I gladly did. Listening to her discuss her wares with intrigued customers, was fascinating and inspiring. She really knows her stuff, and is skilled at reccommending specific tinctures and herbs for various aliments. I tried to absorb all the information as best I could. The big hits were bitters, nettle tincture, and fire cider. Nettles ability to soothe an allergy attack was in demand for this spring event. As an experienced seamtress, she also stocked quite the collection of wrap skirts with a variety of patterns. Lindsay has also ventured into leatherwork, and had handmade leather bags to sell, decorated with nature inspired elements, including antlers and dandelions. Lindsay is a woman of many talents!! Overall she had a successful brand launch, she left with a lot of sales, connections, and even lots of compliments on her branding. (High Five to Leta and I)
She hasn't stopped there, Hunter Moon Herbs just opened an etsy shop, so you don't have to wait till the next craft show to get it. Many of the products available at Go West are stocked on Etsy, and as seasons change and her garden grows, I imagine her products will as well. Stop by Hunter Moon Herbs Etsy to see the latest inventory and get some herbal healing.
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