history of blues music is a rich one, offering plenty of inspiration.
The branding and packaging for the American Blues Museum utilizes visual
cues related to this musical history. The imagery focuses on
instruments, mainly the guitar and harmonica. The worn textures and
styles of Americana have also informed the design. Font choices were
inspired by letterpress typography.
CD packaging strives to showcase blues legends like Son House, Muddy
Waters, and B.B. King. The burlap material connects to the origins of
the genre from spirituals, field hollers, and work songs.
Clean Air Council
branding system was created in a 3 day workshop with Paula Scher. The
goal was to re-brand an existing non-profit to help the organization
reach a wider audience. The logo is interchangeable, having a set
typographic lockup which can combine with a number of symbols
representing different aspects of clean air.
The Time Machine
The Time Machine - Poster, Clock, Motion Graphic
Time Machine was an experiment in image making using different types of
materials such as pastels and inks, in addition to exploring different
lighting and reflection techniques in photography. The final designs
create a time machine.
Time Machine: Psychedelic Era - Poster
poster takes the viewer to the Psychedelic 1960’s. The quote featured
marked the beginning of psychedelic literature and the birth of a new
generation of minds. The type and image reflects what one might see
while taking psychedelics. It was made with a combination of handmade
and computer generated elements.
Mausoleum of Contemporary Art is a multipurpose venue, providing a
space for art, music, film, and performance. PhilaMOCA embraces their
status as the center for weird, giving patrons a place to discover
underground artists from Philadelphia and beyond. The logo design was
inspired by the idea that many different forms of art come together
under the roof of PhilaMOCA.
The Beast in the Cave
Beast in the Cave is a story by H. P. Lovecraft, telling the tale of a
lost man encountering a strange beast in a dark cave. The book design
uses experimental type, as well as photography and illustration to
accompany this dark story.
is an organization supporting organic agriculture as an alternative to
genetically modified food. Both type and image utilize visible handmade
mark-making techniques from different media.
the United States, many consumers are unaware of the fact that they are
eating genetically modified food because they are not labelled. In a
way, the truth is being covered and their food is being masked. Words
like unmask, uncover, and reveal act as a call to action for consumers
to discover what is in their food.
infographic makes the viewer aware of the top 5 countries producing
GMOs, and the percentage of the top three crops in the United States
that are genetically modified. Additional information includes the
negative effects of genetically modified crops.
book focuses on dream symbolism and themes. The book opens with four
prominent psychologists and their theories on dream interpretation.
Popular dream symbols such as falling, flying, and various animals are
illustrated using watercolor. Photo manipulation was also used to create
the surreal dream-like graphics.
Shown together with silkscreens and book details.
Music Listening Timeline
infographic details the history of ways of listening to music. Starting
with grooved cylinders and highlighting important innovations such as
the vinyl lp, 8-track, portable players, and internet radio.
Possessed by Paul James - Cold & Blind
Possessed by Paul James is the one-man music project of Konrad Wert. The
music is composed of string instruments including banjo, guitar, and
fiddle with written roots within folk, blues, and punk. Overall the
music is raw and emotional, which is captured by the use of textures and
hand drawn elements.
Matthew 'mule' McKinley - Alone on the Orange Floor
Got Jamn! String Band - Blue Crab Grass
These CDs are from Maryland folk group Got Jamn! String Band and musician Matthew 'mule' McKinley. The designs on these packages reflect the gritty, raw feeling of the music. Got Jamn! String Band are proud of their Maryland roots and wanted to represent that through the state iconography. The color palette and icons of Alone on the Orange Floor also plays off its name and McKinley’s love of murder ballads.
Andrea Zittel Lecture Series - Event Poster
poster was created for an American Institute of Architects lecture
series on artist, sculptor, and designer Andrea Zittel. The imagery
reflects the shapes and colors Zittel uses in much of her art and
installations. The typography reflects her modular, geometric design.
series of serigraphs explores alternative spiritualities. The subject
matter was informed by pagan rituals, awakening moments, and views into